Fever Sell Naming Rights to GESAPosted: Updated:
KENNEWICK, Wash. - The Tri Cities Fever have a new home field. Wednesday they announced a two-year naming rights deal with GESA. Their home field will be known as GESA Field at the Toyota Center. Financial terms were not disclosed, but the additional revenue will allow the team to particpate in more community events and spend more on game day promotions.
GESA recently struck a 10-year deal with the Dust Devils, who know play at GESA Stadium in Pasco.
The following is from the Fever Press Release:
"This is clearly the largest partnership in the history of our organization, one we are honored to be a part of," said Bob Mangione, Marketing & Public Relations Director for the Fever. "Our motto is, "?Helping people WIN on and off the field'. We know that Gesa is well known for community projects and support. This helps show our community we are serious about adding to the quality of life for our citizens and is a reflection of our motto." Mangione said.
Because of this partnership, the community can expect solid support of non-profits and charitable organizations. Both, the Fever and Gesa, love supporting organizations particularly that help children like the Boys and Girls Club, Junior Achievement, area schools and others. "Gesa has a major commitment to kids and the community through programs such as credit unions in the schools, Jr. Achievement's volunteers in the classroom, and the Children's Developmental Center, among others," said Christina Brown, President and CEO of Gesa. Additionally, the Fever will unveil plans in the near future to launch the first "??Ladies Football Training Camp' title sponsored by Gesa. This type of camp, proven very effective in other markets, will make its way to Tri Cities this year.
The fans can expect added value as a result of this union as well. Gesa is stepping to the plate with prize giveaways and on-field promotions that are both entertaining and a reflection of their giving spirit. Gesa and the Fever will hit the ground running, working in tandem bringing a great show to the fans this year. The Fever will role out some promotions this year that will likely prove very fun and engaging. They are even looking at using pyrotechnics and a laser light show.