Marketers are Using Gas Incentives like Free Tacos to Bring in Customers
KENNEWICK, Wash. - Advertisers are learning how to profit from high gas prices. They're offering gas incentives on everything from cars to lottery tickets, even tacos.
On June 26th, any Jack in the Box location is giving away two free tacos if you bring in a gas receipt. This is just one of many marketing techniques in the sales industry happening nationwide.
Washington's lottery has been offering 10 gallons of free gas with a purchase of a lottery ticket in selected locations. Grocery stores like Costco or selected Safeway stores offer .10 cents off a gallon on their gas if you shop at their stores. Chrysler is promoting their $2.99 gas guarantee for up to 3 years with a vehicle purchase. Other car companies are offering similar deals saying they're protecting us from high gas prices.
Marketers and business owners are hoping these gas incentives will bring in new customers to take advantage of the deals.
"I think with the prices that we have, it's a way to help everyone. Everyone likes free stuff especially when your paying for so much in gas," said Jennifer Nicholes who got 8 free tacos for her family at Jack in the Box off Highway 395 and 10th in Kennewick. After eating the tacos, she also purchased 4 other hamburgers which is exactly what JIB marketers were hoping to accomplish.