UNION GAP--It's the day after Christmas, but the shopping isn't stopping.
The Valley Mall parking lot was packed at 12:00 p.m. as shoppers searched for the best sales and returned gifts that didn't suit them.
Macy's opened at 6:00 a.m. with a special sale that went until noon. They are open extra-long Friday and Saturday. The rest of the mall opened a few hours later, but that didn't slow shoppers down.
One shopper we ran into is already looking ahead to next year. Retailers hope she decides to buy gift cards.
"I Just had one return to make," Melissa Vantroba said. "We're looking forward to the sales for after Christmas."
"If [someone] got a $100 gift card they might spend $140 to $160 in the store," Macy's Store Manager Jason Ostrer said. "They're always spending above and beyond what they actually got as a gift."
Stores like Macy's really benefit from gift cards. They typically don't lose money when people return gifts because they often just exchange items for something else.
Ostrer expects the holiday shopping season will last another seven to ten days. He was had hourly sales comparisions from last December 26th, and at noon Macy's numbers were much higher than the 2007 figures.