Christmas is Over, but Shoppers are Still Hunting for Bargains
KENNEWICK, Wash-- There are still great deals to be found, even if christmas is over. You wouldn't know the holiday push is behind just by taking a look at the parking lot of the Columbia Center Mall.
Some are calling Friday "Black Friday: Part Two." A number of retailers have slashed prices in half, some even greater.
Early holiday shopping numbers aren't good; some analysts predict sales to be somewhere between five and eight percent less than it was a year ago. Now stores are trying to make up for those low sales.
And there might be another thing drawing in customers: new giftcards.
"Most shoppers get giftcards now on christmas day and so they're out trying to take advantage of great sales, great deals," says Kim Harvey, Director of Mall Marketing at the Columbia Center Mall. "Even if they didn't get great gift cards, it's a great day to shop because there are great sales."
And that might be surprising, because some analysts say the number of people who bought a gift card has declined. Still, Harvey says some stores opened their doors as early as 5:30 in the morning.